Our Privacy policy

Thank you for using Meli!

Our mission is to bring everyone the possibility to better explore the cities they love. To do that, we provide you with a tool so you can learn as you go. By scanning a monument you’ll instantly learn more about its story and history. We may also show you personalized content and ads we think you’ll be interested in based on information we collect from you and third parties. We only use that information where we have a proper legal basis for doing so.

We don't sell any of your information to anyone, and we never will.

We use the information we have about you; including information about your visited locations, scanned buildings/monuments, bought tickets and connections; to select and create for you personalize itineraries, ads, and ticket offers.

We wrote this policy to help you understand what information we collect, how we use it and what choices you have about it. Because we’re an internet company, some of the concepts below are a little technical, but we’ve tried our best to explain things in a simple and clear way. We welcome your questions and comments on this policy.

We collect information in a few different ways:

1. When you give it to us or give us permission to obtain it

When you sign up for or use Meli you voluntarily share certain information including your name, email address, phone number, photos, comments, and any other information you give us. You also have to share your precise location using your device settings so we can find the monument you’re looking at. You will also have the option to share other information about yourself such as your gender, age and preferred language.

If you connect your Facebook, Google or other third-party accounts to Meli, we use the information from those accounts (such as your friends or contacts) to improve your Meli experience. This is dependent on the privacy policies or settings for those accounts.


2. We also get technical information when you use Meli

When you use a website, mobile application or other internet service, certain internet and electronic network activity information gets created and logged automatically. This is also true when you use Meli. Here are some of the types of information we collect:

Log data. When you use Meli, our servers record information (“log data”). This log data includes your Internet Protocol address (which we use to infer your approximate location).

Device information. In addition to log data, we collect information about the device you’re using Meli on, including the type of device, operating system, settings, unique device identifiers and crash data that helps us understand when something breaks. 

Clickstream data and inferences. When you’re on Meli, we use your activity—such as which monument you scanned, places you visited, and any audio that you listened to - along with the information you provided when you first signed up and information from our partners and advertisers to make inferences about you and your preferences. For example, if you scan many modern buildings, we may infer you are an Architecture enthusiast and especially a Modern Architecture lover. We may also infer information about your education or professional experience based on your activity when you link your account to accounts you have with third parties like Facebook or Google.

3. Our partners and advertisers share information with us

We also get information about you and your activity outside Meli from our affiliates, advertisers, partners and other third parties we work with. For example:

Some websites or apps use Meli features. If so, we collect log data from those sites or apps.

Online advertisers or third parties share information with us to measure, report on or improve the performance of ads on Meli, or to figure out what kinds of ads to show you on or off of Meli.

What we do with the info we collect

We’re committed to showing you content that’s relevant, interesting and personal to you.

To do that, we use your information to provide and improve your experience, including:

Identify you when you use Meli.

Recommend Itineraries, locations (monuments, restaurants, etc …), you might like based on your activity on Meli. For example, if we see you’re into Castles, we may suggest Castle-related itineraries or tickets to visit castles that we think you might like, or show you Castle-related ads.

Respond to your questions or comments.

We have a legitimate interest for using your info in these ways. It's fundamental to what we do at Meli and necessary in order to make Meli and its features relevant and personalized to you. 

We also have a legitimate interest in making Meli safe and improving our product features so you keep finding the itineraries and ultimately the travel experience you want. We all benefit when we use your information to:

Suggest other people who have similar interests. For example, if you visit several monuments in a city, we may suggest the monuments that you might like.

Work with law enforcement and keep Meli safe. We may get requests for account information from law enforcement authorities like the police or courts. 

Conduct analytics and research on who is using Meli and what they are doing. For example, by logging how often people use two different versions of a feature on Meli, we can understand which version is better.

Improve Meli and offer new features.

Advertise Meli products and services to you on other sites. You can choose for us not to share your information with other sites to personalize those ads as described in the “Choices you have about your information” section below. 

Send you updates that happens on Meli and news by email or push notification, depending on your settings. For example, we send you updates that include new itineraries you may like. You can decide to stop getting these notifications by updating your settings.

We have a legitimate interest in delivering ads that are relevant, interesting and personal to you in order to generate revenue. To further these interests we use the information we collect to: 

Decide which ads to show you. We customize the ad content we show you by identifying your interests based on your onsite and offsite activities, as well as by using information we receive from ad partners or other third parties. Where we use cookies to identify your offsite interests, we’ll get your consent where we need to. Where ad partners or other third parties share information with us about you, we rely on the consent they already obtained.

Tell our ad partners how their Meli ads are doing, and how to make them better. Some of this information is aggregated. For example, we would report to an advertiser that a certain percentage of people who viewed a Promoted Ad went on to visit that advertiser's site. In other instances, this information isn’t aggregated. 

We have a legitimate interest in using information we collect to customize your Meli experience based on your offsite behavior.

In addition to the specific circumstances above, we’ll only use your information with your consent in order to:

Send you marketing materials by email, text, push notification or phone call depending on your account or operating system settings. Each time we send you marketing materials, we give you the option to unsubscribe.

Identify your precise location and customize the content we show you. For example, if we know that you’re near a monument we may add this monument to your itinerary that may be of interest to you. You can opt in to this in your device operating system settings.

Transferring your information

Meli is a worldwide service. By using our products or services, you authorize us to transfer and store your information outside your home country, including in Europe, for the purposes described in this policy. The privacy protections and the rights of authorities to access your personal information in such countries may not be equivalent to those of your home country.

Choices you have about your info

Our goal is to give you simple and meaningful choices regarding your information. If you have a Meli account, many of these controls are built directly into Meli or your settings. For example, you can:

Edit information in your profile at any time.

Link or unlink your Meli account from other services (like Facebook, Google or Twitter). For some services (like Facebook), you can also decide whether or not to publish your Meli activity to that service.

Edit your travel preferences settings. 

Close your account at any time. When you close your account, we’ll deactivate it and delete your account data.

You also have choices available to you through the device or software you use to access Meli. For example:

The browser you use lets you control cookies or other types of local data storage.

Your mobile device lets you choose how and whether your precise location, photos, contacts and other data is shared with us.

To learn more about these choices, please see the information provided by your device or software provider.


How and when we share information

We make your public information available through what are called APIs (basically a technical way to share information quickly). For example, a partner can study what most popular locations are or how their own locations are being visited, reviewed and ranked on Meli by using a Meli API. We also share your information with:

Other services, to enable you to sign-up for or log in to Meli, or when you decide to link your Meli account to those services, like Facebook or Google. 

Services we use to market Meli to you on sites and apps other than Meli, such as Facebook Ads, Google Marketing Platform, Microsoft Advertising, LinkedIn Advertising, The Trade Desk and others from time to time. 

Online advertisers and third-party companies that we or they use to audit or improve the delivery and performance of ads or content on websites and apps (for example, through Google Analytics). This includes us sharing the ads you were shown on Meli and whether or how you engaged with those ads, or other information about your activity on Meli.

Third-party companies, service providers or individuals that we employ to process information on our behalf based on our instructions and for the purposes described in this Privacy Policy. For example, we share data with security consultants to help us get better at identifying spam. Some information we acquire may be collected by third-party providers on our behalf.

Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or Meli; or to detect, prevent, or otherwise address fraud, security or technical issues.

Our wholly-owned subsidiaries and affiliates. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Policy, we would share your information with a party involved in such a process (for example, a potential purchaser).

How long we keep your information

We keep your information only so long as we need it to provide Meli to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we’ll either remove it from our systems or depersonalize it so that we can't identify you.

Your options to manage your personal data

As the owner of your personal data, you have the right to access the information we have about you at any time. To exercise this right, you have the following options:

Please contact us to: 

Request access to the information we hold about you. We usually share the information with you within 30 days starting the day of the request reception.

Have your information corrected or deleted. You can update your information in your profile or delete your data by closing your account. If you have problems updating the information or closing your account, contact us.

Object to us processing your information. You can ask us to stop using your information, including when we use your information to send you marketing emails or push notifications. 

Have the information you provided to us sent to another organization, where we hold this information with your consent or for the performance of a contract with you, and, where it's technically feasible for us to do so.

Request more details about the information we collect and how and why we use and share it.

We will not discriminate against you if you choose to exercise your right through the options related to your personal information. We work to be clear with you about your options and the consequences of exercising certain options. If you have questions, please contact us.


This policy can be changed

Meli reserves the right to change this policy to align with the law. And if we make any changes, we’ll post them on this page. If you continue to use Meli after those changes are in effect, you agree to the new policy. If the changes are significant, we may provide a more prominent notice or get your consent, as required by the law.

Contact us

The best way to get in touch with us or to exercise your options described above is through email: contact@getmeli.com


Effective Date January 1st, 2020

Last updated December 1st, 2019